Morrama designs a connected kit for Quell


The London-based product design studio has created a bespoke training kit for an immersive fitness boxing game.

Morrama designed wearable technology for Quell, a gaming platform that mixes gameplay with a home exercise routine.

Quell offers a boxing game that synchronizes people’s physical movements with their virtual avatars; gamers can access the game through their TV or desktop computer.

Created with input from professional athletes, Quell also seeks to track the speed, accuracy, endurance and power of players.

London-based Morrama designed the wearable technology involved in the platform. This includes the controller set, chest unit, belt, wrist guards, and connected resistance bands.

Design an accessible training kit

“We wanted people to feel like they were buying fitness equipment as well as a game, rather than feeling too much like an Oculus,” said Morrama associate director Andy Trewin Hutt.

The design team worked with a network of experts from sports science, physiotherapy and human biology to develop wearable technology.

Morrama has gone from an original brief involving an interactive belt harness, he explains. It was an attempt to dialogue with people of “different shapes and sizes,” adds Trewin Hutt.

“We wanted to make sure this product isn’t just going to be a fad,” he adds. “And the game element of it will hopefully make it pretty addicting.”

Morrama designed the controllers, which feature accelerometers and gyroscopes. These aim to “accurately reproduce the movements of the players – whether it’s a timely uppercut or a jump reach for a hanging vine,” the team explains.

Controllers were also a way to bring in more traditional game console elements, according to Trewin Hutt. In the future, controllers could allow Quell’s game developers to introduce different games, he explains.

Resistance bands, which connect the controller to the belt, were introduced to accentuate “short, intense workouts,” says Trewin Hutt. The design team took inspiration from home fitness workouts during previous shutdowns where people might not have access to heavy weights, which can be expensive and heavy to ship.

Resistance bands can be replaced more affordably and give people a sense of progress, according to the designer. “By having the extra resistance bands, we can allow people to level up as they improve their fitness,” he says.

Designing for home fitness

The wearable devices have been developed to suit a range of body sizes and fitness levels, according to the designer. Using cues from major sports brands, the product – made from a triblend fabric – is designed to be worn over exercise equipment.

As with Morrama’s recent design for a home connected punching bag, the product was designed with small spaces in mind. “The system was designed to be played in front of the television, in a space of a few yards by a few yards, which most people should have,” he adds.

The kit can be loaded at the dock, which means people can take the system on trips or to visit friends, says Trewin Hutt. The docking system was designed to be installed alongside traditional gaming consoles, meaning Quell could be integrated into a gamer’s routine.

The designer adds, “He could sit on the side, and the players could say, ‘Maybe I’ll try this for an hour before I resume my normal game for the evening.’


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