Vlisco Ghana partners with local traders to unveil two new classic models

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African printing specialist Vlisco celebrated its business partners through an event dubbed the “Ghana Partnership Event”, a program that aims to recognize and collaborate with Ghanaian business partners, who have made their mark by marketing genuine African wax prints for several years.

Vlisco hosted an exclusive event at the Kempinski Hotel in Accra, inviting over 50 merchants and special guests to attend this special occasion on Monday, November 15, 2021.

The Ghana Partnership Project is designed to celebrate the outstanding achievements of Vlisco traders who are not only Dutch Wax storytellers, but also an indispensable backbone of African commerce.

This year, Vlisco has decided to honor these traders, whose respected position and entrepreneurial wisdom are often passed down from generation to generation.

Vlisco is moved by the power and genius of these traders who, over the years, have brought these fabrics to life by giving them particular names and meanings.

Vlisco Ghana partners with local traders to unveil two new classic models

To honor their contribution, Vlisco officially unveiled two designs specially created from four iconic designs;

  • 2 popular designs OKUNUPA & OBAAPA, reinterpreted in a new design called SOR CONSCIOUS meaning LOVE & MARRIAGE.
  • Another set of popular classics, AHENEPA & AKOFRA also reinterpreted in a new exterior design like OBREMPONG AUTHORITY & SUCCESS representative.
Vlisco Ghana partners with local traders to unveil two new classic models

Similar special designs have been made to celebrate business partners in other countries such as Togo, Benin, Ivory Coast and Congo.

Vlisco Ghana partners with local traders to unveil two new classic models

The show hosted by TV presenter Berla Mundi was a good mix of fashion show and music showcasing the talent and creativity of 3 renowned designers Quophi Akotuah, Rysen & Stylista.

Vlisco Ghana partners with local traders to unveil two new classic models

Multi-award winning singer Adina also delivered a wonderful performance to entertain the guests.

Vlisco Ghana partners with local traders to unveil two new classic models

Vlisco, a story as unique as our fabrics

Since Vlisco was founded over 175 years ago, there has been an unbroken link between our fabrics and the African women they adorn.

Vlisco Ghana partners with local traders to unveil two new classic models

For countless generations, true beauty and wisdom have been passed down from mother to daughter. Knowledge about heritage, culture, traditions and their love of the original Dutch wax.

This bond between women and Vlisco has grown steadily over the past century and Vlisco is now woven into the very fabric of African culture. A bond that is sure to last for centuries.


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